🎯 Who You’re Reaching
The Rideshare Academy serves active and aspiring rideshare drivers across Maine and New England — a high-intent audience that spends heavily on gas, auto maintenance, insurance, food, and technology. They are also a direct referral pipeline to their passengers.
💰 Advertising Rate Card
⭐ Tier 1 — Premium Homepage Feature
| Placement | Monthly | Annual (2 months free) | What’s Included |
|---|---|---|---|
| PREMIUM Homepage Feature | $299/mo | $2,990/yr | Hero banner on homepage, logo, description, link — above the fold — exclusive per category |
📌 Tier 2 — Module Sponsor
| Placement | Monthly | Annual | What’s Included |
|---|---|---|---|
| MODULE Module 1: Getting Started | $149/mo | $1,490/yr | Logo + link at top of module page — seen by every student before starting the lesson |
| MODULE Module 2: First Rides | $149/mo | $1,490/yr | Logo + link at top of module page |
| MODULE Module 3: Costs & Earnings | $149/mo | $1,490/yr | Ideal for: insurance companies, tax software, accounting tools |
| MODULE Module 4: Market Intelligence | $149/mo | $1,490/yr | Ideal for: navigation apps, driver tools, scheduling software |
| MODULE Module 5: Safety & Insurance | $149/mo | $1,490/yr | Ideal for: insurance companies, dash cam brands, AAA |
| MODULE Modules 6–10 | $149/mo | $1,490/yr | Taxes, Customer Service, Seasonal, Sustainability, Exit Strategy |
📋 Tier 3 — Section Sponsor
| Placement | Monthly | Annual | What’s Included |
|---|---|---|---|
| SECTION Foodie Guide Sponsor | $99/mo | $990/yr | Logo + banner at top of 541-listing foodie guide — ideal for restaurants, food brands |
| SECTION Destinations Guide Sponsor | $99/mo | $990/yr | Logo + banner at top of destinations guide — ideal for hotels, tourism boards |
| SECTION Driver Services Sponsor | $99/mo | $990/yr | Logo + banner on services/resources guide — ideal for auto, insurance, gas brands |
| SECTION Consulting Page Sponsor | $99/mo | $990/yr | Logo + link on consulting page — ideal for financial/tax services |
🖊️ Tier 4 — Standard Listing
| Placement | Monthly | Annual | What’s Included |
|---|---|---|---|
| STANDARD Foodie Guide Card | $39/mo | $390/yr | Enhanced listing card in foodie guide — logo, description, Yelp + Maps + Website links |
| STANDARD Destinations Card | $39/mo | $390/yr | Enhanced listing in destinations guide with driver tip callout |
| STANDARD Services Directory | $39/mo | $390/yr | Enhanced entry in services/resources guide — gas, oil change, auto, etc. |
➕ Add-Ons
| Add-On | Monthly | Annual | Details |
|---|---|---|---|
| Category Exclusivity | +$75/mo | +$750/yr | No competitor in your category appears on the same page — e.g., only one insurance company |
| Driver Tip Mention | +$50/mo | +Free/yr | Your business mentioned in the driver tip callout box within relevant course module |
| Email Newsletter Feature | +$75/mo | +$750/yr | Featured in monthly driver tips email to subscriber list |
🎯 Best Placements by Business Type
⛽ Gas Stations / Irving / Cumberland Farms
Driver Services Sponsor + Standard Listing in services guide
🔧 Auto Service / VIP / Jiffy Lube
Module 2 Sponsor (First Rides) + Driver Services listing
🚙 Auto Insurance / Geico / Progressive
Module 5 Sponsor (Safety & Insurance) + Category Exclusivity
🍽️ Restaurants / The Holy Donut / Becky’s
Foodie Guide Card + optional Driver Tip mention
🏛 Hotels / Hampton Inn / Marriott
Destinations Guide Sponsor + Standard Destinations Card
📈 Tax Software / TurboTax / Stride
Module 6 Sponsor (Tax Essentials)
🎉 Maine Tourism / Visit Portland
Destinations Guide Sponsor + Homepage Feature
🍺 Breweries / Allagash / Bissell Brothers
Foodie Guide Card (Brewery section) — direct driver referral traffic
💡 Why Advertise on The Rideshare Academy?
| Factor | Details |
|---|---|
| High-Intent Audience | Drivers actively learning the business — they’re making purchasing decisions right now (insurance, oil changes, gas clubs, apps) |
| Referral Multiplier | Each driver recommends local businesses to 1,000s of passengers per year. You’re buying driver word-of-mouth, not just impressions. |
| College-Backed Credibility | SMCC partnership gives TRA institutional credibility. Advertisers align with a legitimate educational program. |
| Hyperlocal Maine Focus | Every listing, tip, and recommendation is Maine and New England specific. No national noise. |
| Course Integration | Module sponsors appear in the learning flow — not banner blindness. Drivers see your brand while actively studying. |
| Long-Form Content | Foodie guide (541+ listings), destinations guide, services guide — pages people bookmark and return to repeatedly. |
| Growing Platform | Pilot launch Spring 2026 at SMCC with plans to expand to Boston, Rhode Island, and New Hampshire markets. |
Ready to Advertise?
Contact Jim directly to discuss placement, rates, and the right fit for your business. First month free for founding advertisers who sign before June 2026.
📧 jim@therideshareacademy.com📅 Book a Call
299 Main Street Unit 229 · Norway, Maine 04268 · therideshareacademy.com